Beauty of Joseon

Beauty of Joseon is a South Korean cosmetics brand founded in the early 2010s. The brand’s name comes from the Korean Joseon Dynasty, which dated from 1400 to 1900. Beauty of Joseon sought inspiration from traditional Korean skin care with a great passion for the beauty wisdom of women during the Joseon Dynasty. With this mindset, the brand has combined the old and new, using the healthy Hanbang (Eastern medicine), herbal skincare ingredients and modern technology to develop many great products for many satisfied customers.